Using Photoshop

I cropped this photo, and added text.

I used the greyscale tool on this photo

Using Media Terminology

Ideology-Ideology translates to the science or study of ideas. However, ideology tends to refer to the way in which people think about the world and their ideal concept of how to live in the world.

Mise en scene-is an expression used to describe the design aspects of a theatre or film production, which essentially means visual theme or telling a story, both in visually artful ways through storyboarding, cinematography and stage design, and in poetically artful.

Demographic-a characteristic used to classify people for statistical purposes, such as age, race, or gender; a demographic group: a collection of people sharing a value for a certain demographic principle: An individual person's characteristic.

The purpose of this advert is to show that by eating Weetabix, you will be full of energy. It informs us that Weetabix is a good breakfast to start the day.

The target audience for this advert is aimed at everyone.

The encoded meaning is that if you eat Weetabix you will be full of energy

The decoded meaning is that it is only for men.

The aberrant decoding is that its only for horse riders

Comparing Magazine Covers

                                                       

I have chosen these two contrasting magazines to show which has a bigger effect on the reader and why.

'Seventeen' magazine draws the reader in straight away, the use of colour, fonts, interesting sub-headings and the main image being a celebrity immediately makes us accustomed to the cover. I think colour has a huge effect on magazine covers, we see things better in colour and easier to understand/relate to. 'Seventeen' uses puffs and block sans fonts, it is crowded but this allows the reader to stop and read these headings then decide whether to purchase the magazine. 'Newsweek' on the other hand has a less appealing front, it merely has the title and two boring sub-headings. Also the main image is not a very famous person, readers would rather read about someone they know. Unlike 'Seventeen' its not very relatable. Its a magazine you wouldn't stop and flick through the pages at. There isn't much to go on, the fonts used are basic block sans. Very plain, A person who would want to read this magazine would be very plain and subdued, on the other hand a 'Seventeen' reader would be fun, outgoing and trendy.  

Film Trailer

'The sisterhood of the travelling pants' one of the BEST girly flick chicks going! This film will make you laugh, cry and you never get bored of it :) The film is about four girls who have always been best friends, they are 16 and for the first time they will be spending summers apart, they find an old pair of jeans which fit them all! they write to each other sending on the jeans with whats happened where they are, sounds boring but it is amazing! It has effective transitions between the girls stories which make you want to watch it and find out what happens next. I give it a 5 star rating!

Film Posters

When i saw this poster advertised on a bill board, it interested me. It has audience grabbing techniques such as; a dark background with bright red lettering. The title is associated with the fairy tale, but because of the dark sinister woods in the background and the girl standing alone in it connotes danger and fear. this posters target audience is for people who enjoys stories with a twist but also with an element of thrills.